As this client specialises in a very visual product, we knew that we needed to create a logo that looked sharp from every angle and immediately said ‘quality’. We decided to use a camera motif, and modified it with a blue lens to represent the letter ‘o’ in ‘photo’. We then created a bespoke typeface so that each letter was reminiscent of a camera lens. The logo had a premium feel yet was simple enough to be scaled down to a very small size and still retain its definition and readability.