Looking for the perfect match? We guarantee OMdeSIGN will make your heart beat that little bit faster the first time you set eyes on us 😉
Let’s be honest, mention the words ‘Online Dating’ a few years ago and, well……. you wouldn’t have mentioned it would you? You’d have kept it a secret, been a little embarrassed, thought it was the kind of thing that women who live with too many cats or men who think ‘Jedi Knight’ is a real thing to be tended to do. Not any longer. The rush to social media, meaning more and more people spend more and more of their life online, has altered the situation radically. You stay in touch with your friends and family online, you do more and more of your shopping online, and use the same tools when you trace your family tree, watch your favourite box sets or research your holiday. Mobile technology has increased online access even further, and with this ease of access comes ease of opportunity, so why not find love there as well? The short answer to that question is that there’s absolutely no reason why not, and a huge number of reasons to get online and start searching for Miss, Mr or Ms Right.
The latest research (as published at www.dailymail.co.uk), the result of a survey carried out by the online dating service eHarmony, indicates that the situation as it stands today, in which over a third of marriages begin with an online romance, is set to accelerate in the future. Before too long, it is predicted that 38% of couples will originally have met via an online dating site or matchmaking service. Given the rapidly accelerating spread of mobile online contact and social media, it should come as no real surprise to discover that, by 2040, seven out of ten couples will be able to thank online dating or other online communication for bringing them together. Drilling down into the figures, what’s more, uncovers the fact that an online inspired relationship needn’t be any less stable than its analogue counterpart. Of the 19, 131 married couples who took part in the survey, only 6 per cent of those who met online had gone on to be divorced, compared to 7.6 per cent of those meeting in the ‘real world’.
So not only is online dating a large and thriving market, but it’s one which is growing exponentially and looks set to keep expanding into the future. It’s no longer an embarrassing secret, it’s a mainstream activity, and as it moves into an increasing number of niche areas, it’s bound, somewhere out there, to be suitable for you and your individual speciality.
The popularity of dating websites is driven, in large part, by the lack of pressure they represent. It’s entirely up to each individual user how far, how fast and how deep they wish to go. Users can come from all age groups, all parts of society and have all manner of expectations, whether they’re looking for friendship, a brief flirtation, a lifetime of love or just a few hours laughing and chatting with like-minded individuals.
If you want to get involved in the supply of dating sites and are wondering where to start, the answer is to ask yourself a few vital questions:
What is your unique offer going to be?
What will make your dating site different?
Will you specialise, and if so in which arena?
Maybe you’ll construct a site targeting people of a certain age, be it the growing ‘silver surfer’ movement of older people online, young professionals, students or perhaps wealthier professionals, people like doctors, lawyers and architects.
No matter who your site is aimed at, the key to success is ease of use. As a web designer it’s all too easy to become overly absorbed in complex design ideas and the striking use of graphics. Whilst the look of your site may well be what first attracts casual visitors, the most beautiful and aesthetically innovative site in the world will fail if users find it difficult to navigate. Anyone visiting your site, especially for the first time, is going to be using all of their time and energy wondering how exactly to present themselves, and trying to capture both their personality and what, or who, it is they are looking for. Any technical issue which gets in the way of entering and storing this information, or makes it difficult to do so, is just going to frustrate would-be users and stop the experience being the fun it ought to be.
A user verification system will ensure that all of your users are totally genuine, and will also offer the reassurance that anyone they meet on the site is equally ‘for real’. User profiles should also contain all the necessary information other users will be looking for, and searching for that perfect profile should be made as simple as possible.
Here at OMdeSIGN we’ll design a dating site with the following features:
- Profile search filters including distance, zip code, city, county, username and individual keywords.
- An option to narrow down the geographical area of each search.
- Quick Search forms, Advanced Search forms and the ability to save the criteria searched for.
- Communication tools such as a mailbox and internal messaging. Above all else, a site of this kind is about easing communication. That’s why we’ve improved our user interface and made it possible to start new conversations straight from the mailbox, alongside providing auto-complete suggestions from the friends list, if you’re wondering exactly who to send that message to.
- Photo Uploading – users may insist they’re looking for just the right personality, but trust us, a photograph is still all important.
Added extras, the kind of bonus features which will really make your site stand out, include matchmaking, a virtual gift shop, a general chat ‘Shoutbox’, the option to connect with Facebook, a profile building tool, private messenger, public chat forums and classified ads. The idea behind these extras is that you’ll be creating a one stop shop offering everything required no matter what your guests are looking for.
We know, we had you at hello, and you’d like to know how to create your dating site. With us by your side it really is simple: you provide a name and idea and we do the rest – designing your unique logo and branding and crafting a bespoke splash page to greet visitors. If you’d like to know more, just get in touch. We give you this promise – we will keep your number, and we will call back…
Why not get started with contacting our studio and we can take it from there?