When it comes to the design of an e-commerce website, the importance of product photography should not be underestimated. After all, if your customers can’t get the product in their hands to touch, taste, or smell, then the images have to work twice as hard to do the selling. You need images that instil confidence in your customers and show your product at its tastiest, flashiest, softest or most luxurious. This is ultimately what will compel people to ‘add to cart’ thereby increasing your conversion rates.
However, there’s more to good photography than simply making the products look great. The images should work with the overall design and aesthetics of your website as well, so that everything gels nicely together and the images look like they were taken just for you. Here are a few key things to bear in mind when you’re taking product shots.
Keep the background simple – you want to hero the product at the end of the day and an overly complicated background will just distract people from the product. Keep it clean and neutral and it will be much easier to achieve a consistent look.
If your products come in a range of different colours or styles then you need to show them all. Not everyone can visualise what a product might look like in a different colour or with a different texture, so paint the picture for your customers with images of each option.
Make sure that the images are high res enough to show off details. Customers like to get up close and personal to products when they are shopping online and a high res product shot shows that you have nothing to hide. It also gives your customers a much better idea of what it will look like in the flesh. This is particularly important with clothing.
Taking the time to get your product shots right can really help to boost your sales and turn browsers into buyers. Photos answer questions and reassure your customers that they are making the right decision. And at the end of the day, the more people who decide to ‘add to cart’ the better it is for business.