London-based leading website design and ecommerce services agency OMdeSIGN, has designed, built and launched a dynamic new website for sales performance specialists Consalia.

The new site has significantly upgraded Consalia’s impact and presence on the web, while at the same time engaging with audiences in a simpler, more approachable way.

Consalia specialises in providing tailored sales performance improvement solutions and expert consultancy on a local and global basis to major clients such as Hertz, Hewlett Packard, Renault, Siemens and Vodaphone. The company therefore operates within a highly competitive, continuously evolving field.

The brief  was to create a new website which would clearly reflect Consalia’s philosophy, values, culture and people and enable users to feel much closer to the organisation. The structure of the site would also need to enable Consalia to manage and update it on a regular basis.

OMdeSIGN’s solution focuses on using the buying cycle as the theme and taking the user on a journey by creating a natural, seamless flow to the layout of the whole site. Ease of navigation has therefore been combined with carrying the homepage style throughout to ensure the user never gets lost. Photography is also skilfully used to express culture, environment etc to increase the visual appeal of the site and not overface readers with text.

The effect is a very stylish, clean looking site that is highly impactful and almost artistic, with text layout, fonts and graphics all combining aesthetically to communicate and reflect perfectly the culture and values of Consalia.