Tag Archives: Responsive Webistes

Websites for Start-up Businesses

At OMdeSIGN we produce a host of state of the art, beautifully designed websites for start-up businesses and local companies.

We don’t make any distinction between working on projects such as these and on branding or development which is designed to operate on a global basis. The time we take to get a handle on exactly who the client is, what they do and how they want to be presented to the world, allied to our commitment and attention to detail, often results in a project which take the form of an interactive experience linking the owners of the business, OMdeSIGN and the all-important end user.

If you’re starting, or are planning to start, your own business, then you’ll naturally be an expert in the service or product which you’re seeking to provide, and will be keenly impatient to get that message out to the wider world via your own website. The days when an online presence could be regarded as either a luxury option or a virtual adjunct to the wider business are long gone.

Put simply, if you don’t exist online – and by ‘exist’ we mean boast a website which is effective, accessible and easy to find – then, to all intents and purposes you hardly exist as a business.

With a few extremely niche exceptions, virtually all businesses will attract new custom, build their client base and expand into new territories via their online presence. Your competitors, whether large or small, will all have websites, and so your aim is to create – or have created for you – a site which can better those of your rivals in terms of form and function. The ‘democratisation’ of the web is such that even the smallest business can compete with huge multi-nationals, using flexibility, innovation and attention to detail to differentiate themselves. The key lies in finding an agency that can meet that brief, and OMdeSIGN is just such an agency.

We’ve created a huge number of start-up websites over the years, and amongst the sectors which we’ve worked in recently are the following:

How much does a website cost?

The only honest answer to that question is that it’s not really possible to say, any more than it is to answer the question ‘How long is a piece of string?’ Every site we create is bespoke, tailor made and individually crafted to answer the needs of your business and your end users; the customers and prospective customers you need to impress. For that reason, the price of each website will vary, because each website will be an individual, unique project. The promise we do make is that our pricing structure will be transparent and easily understood from beginning to end. If our portfolio appeals to you and you’d like a website of the same quality, then contact us with a few details and we’ll happily provide a quotation. And you know what? There’s every chance it might actually be cheaper than you imagine.

Are You Ready For Google Mobile Friendly Update?

There used to be a saying which ran something along the lines of ‘When America sneezes, the whole world catches a cold’, an aphorism designed to capture the overwhelming global financial clout of the USA. As the 21st century advances, it may well be that those with a keen eye on the general good health of the world are more inclined to watch out for China developing the sniffles, but the principle remains the same. When a big player does something different, it’s smart to pay particularly close attention, and in the fields of web design, internet searching and e-commerce, they simply don’t come any bigger than Google.

The change in question is an alteration which Google has made to its’ search algorithm. The search algorithm is the almost sacred, semi-mystical formula which Google uses to come up with its all-important page rankings – the brutally simple metric via which so many websites live or die. Along with every other web developer we make it our business to try and second guess the algorithms utilised by Google, and thus to create sites which work with them. In the past, many of the changes to the Google algorithm have been fairly subtle, concentrating search results, for example, on high quality content rather than simply picking up on keywords, but the latest change heralds a major rethink of the way in which all sites have to be designed.

From here on in, the algorithms used by google will examine a site in even more detail and give priority to those which are optimised for access via mobile use. This means that the design and development of a site are now every bit as important to its Google rankings as ‘traditional’ factors such as content and search engine optimisation.

While some developers may have been taken by surprise when this change was announced, we weren’t amongst them, since seasoned Google watchers will have been aware that they’ve gradually been shifting in this direction for some time. Recent guidelines, for example, have included tips on the most responsive approach to design, as well as advice on optimal page loading time, a factor which is vital when visitors to the site are using mobile devices. To put it simply, the direction of travel was clear.

The difference this makes is that a responsive website – one which works equally well and looks as good no matter what kind of device it is accessed from – is now a necessity rather than an added luxury. The new emphasis on the ever growing phenomenon of mobile searching will impact upon the Google ranking of a website in every language and all around the world.
In the words of Google, those people who access the web via a mobile device such as a tablet or smart phone should be able to “get relevant, high quality search results that are optimized for their devices.”

Buzzwords and terms such as ‘mobile friendly’ and ‘mobile optimised’ tend to be used far too easily by people steeped in the technology of development without the time being taken to stop and explain precisely what they entail. We like to make sure that our clients are completely on top of what we’re doing for them every step of the way, so we make it our business to explain exactly what we’re talking about and aiming for.

‘Mobile friendliness’ refers to the ability of a traditional desktop site to adapt to devices of all shapes and sizes. This means that the design, the content and the navigation will work just as well on smaller screens, providing a flawless and accessible experience for visitors whether they’re at their desk or on the move.

We think that the appearance of our sites, no matter what the shape, size and device, speaks for itself. If your website isn’t optimised for mobile then you’ll be losing out in terms of visitors, enquiries and, most important of all, revenue streams.

What to do now?

So we urge anyone considering a new website: it’s got to be responsive. A website without a mobile version is just not worth having. And we’re of course ready to help you.
Conveniently, we have a few examples of sites we’ve designed recently which adapt to devices of all shapes and sizes:

CASE STUDY 1:

Gander and White Shipping – shipping and installation company, providing services to Art Dealers, Private Collections and Museums around the World.
Fully device responsive content managed website.

portfolio-gander-white-mobile

Read more about this project

CASE STUDY 2:

Grant Macdonald – an internationally renowned Silversmith with a tradition of handmade quality, design and innovation..
Fully device responsive content managed website featuring full width slideshows on the homepage and gallery pages.

portfolio-grant-macdonald-mobile

Read more about this project