Boutiquette is an online boutique that specialises in affordable clothing from up and coming designers, made using natural, high quality fibres. The company has a young, fresh, image summed up by the tagline: Be Fashion Be Trendy Be Creative.
Boutiquette asked us to develop a memorable, fresh logo for the store which would convey edginess, creativity and style. The client wanted the logo to relate to the word Boutiquette, which is a combination of ‘boutique’ and ‘etiquette’ and to communicate that this was a modern, trustworthy brand. They requested a clear, simple font and classic colour scheme.
After researching the client’s main competitors and other online boutiques we started work sketching out some ideas for the logo. Our main aim was to display the letters of ‘Boutiquette’ in a creative way so we used a crest format with the letter ‘B’ in the middle. We wanted to create something really elegant that would appeal to the boutique’s clientele.