OMdeSIGN’s digital team was asked to develop a new online presence for Consalia. The brief was to get users to feel much closer to the organisation, its philosophy, culture and people. So we recognised the need to strike a balance between not appearing boringly corporate, whilst still presenting a highly professional look.
We knew that easy navigation would be vital in order to draw users in and to use photography to express culture, environment etc so as not to overface readers with endless chunks of text. We also had to present Consalia as having a major international reach as well as being flexible and approachable on a local basis.Using the buying cycle as the theme, the challenge was to take the user on a journey by creating a natural, seamless flow to the layout of the whole site. This would mean carrying the homepage style throughout and not letting the user get lost with too much content.