OTDS is a major worldwide manufacturer, supplier and contractor for the energy industry. Since 1978, the company has supplied high voltage insulators, power and distribution transformers, as well as hardware for pole lines and utility poles to the gas, oil and electricity industries.
We were asked to create a new design and enhanced online presence for the OTDS brand. The brief was essentially to completely revamp the company’s existing website whilst also providing strategic input to their digital marketing and search engine optimisation.
Working from the ground up, we developed a creative design which reinforces the company’s brand values and is highly user friendly with easy navigation. Our central visual theme uses ‘electric waves’ to create a stunning impression and draws users into the site.
We were aware that primary users would come from different sectors of the energy industries, so we designed the site with clear areas relating to specific fields of user interest.
The site now provides a comprehensive one-stop information resource for existing and potential new customers, intuitive navigation and full content management functionality, allowing OTDS to manage and update all areas of the site themselves.