Paid Search marketing goes under a number of names: Pay Per Click (PPC), Search Engine Marketing (SEM), Sponsored Online Listing, Paid listings, etc. Whatever you call it, it’s the paid advertising within the sponsored link section of search engines, usually placed at the top and left hand side of the result page.

PPC refers to the most common fee structure used in paid search: paying for adverts once the user clicks them, instead of by audience impressions like traditional digital advertising. Using an auction- based model, advertisers bid on keywords that trigger the placement of their ads to users via search engine results. If you are the highest bidder, your ad will display to consumers searching for those keywords online, making the information hugely relevant, and allowing your business to be visible to your audience when they are actively searching for services and products you provide.

The secret behind PPC is not huge budgets but relevant selection of keywords, a powerful and effective ad copy and continual monitoring of the campaign. We understand that online businesses need advertising solutions that are proven to generate a return, especially in the current climate. PPC is proven to be one the highest ROI channels, both online and offline, making it the ideal solution for small and medium size companies who do not want risky advertising budgets with immeasurable results.

Running a paid search campaign can help your business reach numerous marketing objectives: online visibility, brand awareness, customer acquisition, generation enquires, increase in sign ups, gain market share etc. And all at a highly measurable and manageable cost.

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