When we first engaged with Grant Macdonalds, their brand identity was already established. However, it did not reflect the refined feel of their portfolio. Our goal was to fine-tune the existing identity and create a complete, consistent look that would appeal to their client base.
We worked to refine shapes, colors and typography to create an aesthetic that represented Grant Macdonalds’ refined image while still maintaining elements of the established brand.
We also created a visual language that will carry through all communications, from website design to print materials. This allowed us to ensure that all pieces of the project worked together to create a unified, cohesive identity that can be used across all applications.