Money. We all need it, and most of us would like a bit more of it. Unless you happen to be Bill Gates, that probably involves dealing with a bank. Or a credit card provider. Or perhaps a debt collection agency. Like it or not, financial institutions like these have developed a bit of a bad reputation in the past few years’ leading many people to ask ‘If you can’t trust the banks, who can you trust?’
The Lending Standards Board (LSB), that’s who you can trust. They’ve drawn up a code making sure that the kind of bodies mentioned above comply with the very best practice. They’re serious about making things better, and are sponsored by the British Bankers’ Association (BBA) and the UK Cards Association. They don’t just enforce, they help, assisting firms to meet the highest standards. When a company signed up to the code deals with a customer, the standards created by the LSB inform every part of the relationship. It all about trust – the LSB trusts its members, which means everyone else can.
The LSB came to us asking for a new website. They’d just reviewed their code and felt the changes needed to be reflected in their online presence. To put it simply, they were doing a better job and wanted a website which reflected this. They’d come to the right place, since better websites are simply what we do. We’re used to making things look beautiful and creating stylish designs, but this was all about our other speciality – building sites that work. They wanted the code promoted. They wanted a better online experience from an intuitive, user friendly site. They wanted a destination for information and resources. They wanted all of this and more, and wanted it to work no matter how it was accessed. Their target audience would probably appreciate how good the site looks, but they’d definitely be delighted with how well it worked.
Responsive so you can view on the fly.
We refreshed Lending Standards Bpard brand guidelines to include an updated logo, colour palette and colour usage guide, brand shapes and typefaces. The logo was redesigned to reflect a more modern aesthetic.